TATA NANO-Small investment with big return.

Return of Investment is one of the major criteria in business as it decides the organizations fate in the near future. More over the product compatibility with the current scenario plays a major role. What made Tata’s to think beyond the horizon to create such an awesome product with simple idea.
"Fortune at the bottom of the Pyramid” concept plays a role here. The great management guru "C.K. Pragladh"s idea changed the whole scenario so called "RECESSION". Even most of the management gurus and experts say it's not a correct time to launch a new product, that too of this kind. Since no one has ever EVER tried it BEFORE.
"SINCE NO ONE HAS EVER TRIED BEFORE THEY HAVEN'T WON THE MATCH" - Neo in Matrix dialog suits here.
There are enormous resources and concept that could change the word called "POVERTY". This proven concept has been described in the book written by the great legend C.K. Even through Tata's failure in West Bengal and Trinamool Congress's extra oil in the fire, Tata managed well to over come the situation and it made clear the are in the right track after the launch of "NANO"
So does the success reaches once they hit the market?? No..There are also other terms such as gross sales, production, net profit, etc.. which will finally decide the product's over all success.
NANO has been launched a few days back. And all papers headlines are filled with this name. I cannot believe that peoples rush through the booking spot and make their order with greater enthusiasm. Figure says till date more than a 1 million car has been booked. And the names are randomly picked and are delivered to them with in a short period. Production house says they will produce 50000 cars in the shortest period to meet this demand.
When the whole world deeply condemning for the 9 letter word how can an organization make a clear objective to reach their goal which no one ever had done before. Is this is called "GUTS" or "GREATER CAPACITY WHICH NO ONE EVER REALIZED" or "SIMPLY THEY SAY I DARE"

I think all of these takes the TATAs to taste the success.

BEING PROUD TO BE AN INDIAN IS NOT JUST ENOUGH, PROVE YOUR SELF THAT WE ARE MUCH COMPETENT AND HAVE ENORMOUS SKILLS WHICH THE WORLD YET TO REALISE.

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